First, I want to point out how the text in the main shot above of the Invader Wagon – Invader was the Acadian’s sinisterly-named entry-level model – notes a “long-wearing rubber mat” which should leave you understandably breathless. If you think you can handle more excitement, check this shit out: First, may favorite:
Aw hell yeah, some taillight love! Distinctive and functional? Please, Acadian copywriter, I can only get so hard! No wonder there’s all those envious drivers following you. I mean, it’s a nice enough taillight, but come on, Acadian, get a grip. There’s not even a reverse lamp!
A bit of chrome trim on the hood gets its own little mention! Sorry, an “elegant chrome ornament.” Woo-hoo-hoo! And boy does it blend beautifully with all those other tasteful touches. If chrome ornaments aren’t enough for you, imagine being able to be identified as a motorist who “appreciates complete value!” Seems impossible, right? Human technology can’t possibly solve this problem – or can it? Thanks to the magic of a little “A” over a square with three stars, this dream is realized.
Oh yeah, now we’re talking: push button door locks! Who is this car for, a god? Lock without a key? Safeguarded against doors just whipping open? Holy shit, what a world! Man, Canadians used to be easy to please. Apologies to Longfellow (and to my home and ancestral place of Grand Pre). I do like the straight sixties lines of that wagon though! The regular big brand ones we had over here were just small and ugly and boring at that time. I can only think of the Michelotto Triumph station wagon as en exception. And, to be fairrrrrrr, this really just reads like a lot of other brochures from the 50’s and 60’s. “And now you can enjoy the robustly silky smooth luxurious ride quality of the Buick Totallynotanoldpersoncar thanks to the addition of all four tires WITH wheels for the 1964 model year.”
- Take a totally normal feature 2. Pick some incredibly regal sounds adjectives 3. ??? 4. Profit The recipe for 50’s and 60’s automotive marketing success. Eat my shorts, Don Draper Cajuns are desended from Acadians (who are still in eastern Canada/Maine in large numbers) I like that wagon. I’d drive it. Nice girl, just at different points in our lives. GM exec 2: “great idea! Let’s call the entry level model the Invader!” …and Canada wonders why French-speaking Québec wanted to pack their bags and be their own country. Yup! GM had Acadian, and also Beaumont from 1966-1969, and branded Canadian market Buicks as McLaughlin-Buick prior to World War II. Also, they used Envoy, Asuna, and Passport on imported cars. Ford had Meteor, Monarch, and Laurentian. Chrysler never really created a unique brand for Canada, but they did turn Fargo into a Canada-exclusive marque for a time, when they decided not to relaunch it in the US when production resumed after WWII I believe Pontiac was still building engines at the time, but this one had a 327 SBC in it. The early years of the Acadian colony had a lot of crushing poverty. Anybody who remembers the “Alouette” song, well, it was a song sung about plucking and cleaning seagulls, because that’s what was for dinner. Again. So what we’ve got is a cheap-ass car, named after the event that kicked the Acadians out of their own home. That’s a brick-for-a-condom levels of insensitive, that’s born-without-eyes-in-a-deep-cave levels of blindness.
- Important note: All of the above dredged out from my own memory. My uncles liked to remind me about my Acadian ancestors. I’ve got enough authority to hold a loud bar talk with the bored person sitting next to me. https://www.iga.net/fr/produit/croustillesa-saveur-de-poutine/00000_000000006041002476 https://www.walmart.ca/en/ip/lays-canada-bacon-poutine-potato-chips/6000196216154
